Most small businesses treat email marketing as "send a newsletter sometimes." But the highest-converting email you'll ever send is automatic and most people never build it. Here's the 3-email welcome sequence that does the work while you don't.

Got a Mailchimp account but never quite set it up properly? This free step-by-step guide covers account setup, domain authentication, audience tags, sign-up forms, and everything you need before your first campaign goes out.